It's also a great way to market job openings and attract new talent to your company. LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your network. Keep your publishing schedule consistent.Share external articles on the platform.Know when to use a LinkedIn Profile vs.This is why having your business on LinkedIn is so powerful - the platform is a fantastic marketing tool.įor a quick guide on the tips below, check out our video on 'How to Use LinkedIn for Business and Marketing.' The platform enables its members to connect and share content with other professionals including colleagues, potential employers, business partners, competitors, new employees, and customers. LinkedIn launched in 2003 with a focus on networking, building careers, and sharing ideas. As the world’s largest professional network, LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it's an essential platform for your business when it comes to marketing.īut first, here's a quick primer for those of you who may be new to LinkedIn. Those are great platforms for reaching your target audience, but excluding LinkedIn is doing your business a huge disservice. When it comes to social media marketing, you may be tempted to put all your resources toward the big three: Facebook, Instagram, and Twitter.

(Don't worry, we'll review all of these in-depth momentarily.) Why is marketing on LinkedIn important? When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few. LinkedIn is an integral part of many successful marketing strategies today because of how effective it is in expanding professional networks. LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.

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